reasonable
Sun CEO Jonathan Schwartz has posted a commentary on the behavior of corporate bloggers, and everyone should read it. Plenty of A-List bloggers and technical leaders have posted their thoughts on effective blogging ad nauseum, but Jonathan's post touches on an area that still leaves many corporations confused and afraid: personal responsibility.
I think the matter of personal responsibility is much simpler than most corporations make it out to be: you wouldn't spill corporate secrets in a crowded bar or insult a competitor at a professional conference, so why would you do these things in a blog or forum? Usually when people get themselves into trouble it's because they've decided to say unsavory things over the Internet despite the fact that their online persona is tied heavily to their job; for some reason, these people believe the Internet is still some magical playground that only geeks know about, a place where they can post clammy, mustard-stained rants without ever being held accountable for their words. This may be true if you're using an online persona like joecool997 and writing on your MySpace blog, but the minute you start using your real name and real background data, you should realize that anything you write can and will be associated with you later on. Just like in real life!
When we were about to go live with Zero, a number of IBMers who had not previously engaged any open source communities expressed concern over what would happen if one of them said The Wrong Thing on our forum. Again, this seems to be a pervasive feeling throughout big corporations, but when you apply common sense to the situation, the paranoia starts to cool off. It's not as though our employees were going to turn into misogynistic hatemongers with Tourette's just because we flipped the switch and opened Zero to the public; in fact, their forum posts are exactly the same as if the site was still internal. There are rare exceptions in the case of IBM confidential material, but for the most part it's just a discussion between people, some of whom are IBMers and some of whom are not. The rules of reasonable discussion are the same for both sets of humans.
Anyway.
Using common sense during public discourse is not a unique suggestion. What is unique is Jonathan's last paragraph, where he predicts a shift in the way people refer to bloggers or blogging:
But I'd love it if we one day eliminated the term "blogging" from the web lexicon (and that we stopped pursuing "CEO's who blog."). CEO's who have cell phones aren't "cell-phoners," those who have email accounts arent "emailers," those who give interviews on television aren't "TV'ers" - they're all leaders using technology to communicate.This is a fantastic point. An aside from the populist, feel-good nature of his explanation, removing blogging from the lexicon would also free us from one of the ugliest and cringe-inducing words ever added to the English language. I hate this word, and it bothers me that I've relented and used it in my own posts.
blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog
Terrible word. Just terrible.
Labels: career, narcissism, zero
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